is collected, used, and shared when you visit or make a purchase from www.kalpamart.com
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain
information about your device, including information about your web browser, IP
address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following
- “Cookies” are
data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to
disable cookies, visit http://www.allaboutcookies.org.
- “Log files”
track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and
- “Web beacons,”
“tags,” and “pixels” are electronic files used to record information about how
you browse the Site.
Additionally when you make a purchase or attempt to make a
purchase through the Site, we collect certain information from you, including
your name, billing address, shipping address, payment information (including
credit card numbers, email address, and phone number. We refer to this information as “Order
When we talk about “Personal Information” in this Privacy
Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to
fulfill any orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices and/or order
confirmations). Additionally, we use
this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us,
provide you with information or advertising relating to our products or
We use the Device Information that we collect to help us
screen for potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site, and to
assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We don’t share your Personal Information with any third
parties. We also use Google Analytics to help us understand how our customers
use the Site--you can read more about how Google uses your Personal Information
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics
Finally, we may also share your Personal Information to
comply with applicable laws and regulations, to respond to a subpoena, search
warrant or other lawful request for information we receive, or to otherwise
protect our rights.
As described above, we use your Personal Information to
provide you with targeted advertisements or marketing communications we believe
may be of interest to you. For more
information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
DO NOT TRACK
Please note that we do not alter our Site’s data collection
and use practices when we see a Do Not Track signal from your browser.
When you place an order through the Site, we will maintain
your Order Information for our records unless and until you ask us to delete
to reflect, for example, changes to our practices or for other operational,
legal or regulatory reasons.
For more information about our privacy practices, if you
have questions, or if you would like to make a complaint, please contact us by
e-mail at email@example.com